Collaboration Enables Advertisers Around the World to Reach New Customers
Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties.
Rather than requiring advertisers to purchase bulk inventory, as is standard practice for many digital ad companies, this collaboration allows advertisers to secure the placements that fit their goals and budget on MSN’s desktop site.
“As part of our ongoing effort to bridge the gap between Eastern and Western markets, we are pleased to be working with Microsoft to offer their premium MSN placements to our advertising partners in China, the U.S. and beyond,” said Sheng Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “In the future, we will continue to explore meaningful ways to provide mutual growth opportunities to global advertisers and U.S. media.”
The cooperation allows advertisers worldwide to access high-visibility, native placements on the MSN homepage, as well as other sister pages throughout the MSN site, via Baidu’s MediaGo ad platform. With MediaGo, advertisers can upload assets, select placements on top-tier MSN properties and measure campaign success on a single centralized platform. MediaGo also offers 24/7 local language account management services.
“Baidu’s MediaGo platform streamlines the process for global advertisers to purchase high-visibility ad placements on MSN, helping them reach new customers,” said David Carkeek, Principal PM Lead at Microsoft.