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MediaGo Staff | 03/30/2021
Important But Overlooked Landing Page Designs

In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]

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MediaGo Staff | 03/26/2021
Advice Round-Up: Our Best Practices for Native Ad Campaigns

As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]

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MediaGo Staff | 03/25/2021
Best Landing Page Formats for E-Commerce

For new entrants into the e-commerce space, it’s easy to feel overwhelmed at first. If you’re a one-person show, you’ll be responsible for everything from choosing your domain name, to designing your logo, sourcing products, doing SEO work, setting up payment and shipping solutions, and running marketing campaigns. And of course, you’ll need to put […]

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MediaGo Staff | 03/22/2021
Why Strong Content Is Important For Native Ads

While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign.  To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]

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MediaGo Staff | 03/18/2021
How To: Get Started With Content and Traffic Arbitrage

Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]

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MediaGo Staff | 03/12/2021
Ad Fatigue: What it is, and How to Avoid it

Ad fatigue. Banner blindness. At some point in their career, many advertisers will come face to face with this monster. But don’t despair! Ad fatigue can be overcome with a few strategic adjustments to your campaign. Ad fatigue tends to happen after a campaign has been running successfully for a while. Out of nowhere, you […]

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MediaGo Staff | 03/11/2021
How To: Understand the Customer Journey Using Pixels

Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]

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MediaGo Staff | 03/04/2021
How To: Improve Your E-Commerce Website’s Loading Speed

By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]

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MediaGo Staff | 03/03/2021
How To: Adapt Your Advertising and Marketing for COVID and Other Times of Crisis

There’s no question that COVID-19 has affected all of us in wide-ranging ways. For businesses and individuals alike, the pandemic has shifted our mindsets, reset expectations, and created new and unexpected challenges. Advertisers and marketers are now tasked with reaching out to consumers who have completely reevaluated their way of thinking about purchases. The standard […]

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MediaGo Staff | 02/27/2021
How To: Reach The Perfect Audience Through Native Ads

Advertisers have a variety of choices to make when putting together a native ad campaign. Among these choices are the title, copy, image, ad placement, budget, duration, and more. However, none of these items will help your campaign succeed if you’re not effectively engaging with your audience. To get a clear idea of the right […]

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