With so many advertisers laser-focused on mobile inventory these days, we thought it would be prudent to review some of the pros and cons of… Read More »Where Should You Focus Your ad Spend, Mobile or Desktop?
Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s… Read More »How to Navigate the Marketing Funnel with Native Ads
In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the… Read More »Smaller Budget, Huge Impact: How to Win at Digital Advertising Amid COVID-19
Setting up a native ad campaign? We share four strategies to design and implement native ad campaigns for maximum clicks and brand awareness.
Microsoft has penned a deal with Baidu that will enable the Chinese internet giant’s advertisers with direct access to MSN’s native desktop ad inventory. The… Read More »Microsoft enters MSN ad agreement with Baidu