Quality traffic and advanced targeting optimization for advertisers

MediaGo Staff | 03/03/2021
How To: Adapt Your Advertising and Marketing for COVID and Other Times of Crisis

There’s no question that COVID-19 has affected all of us in wide-ranging ways. For businesses and individuals alike, the pandemic has shifted our mindsets, reset expectations, and created new and unexpected challenges. Advertisers and marketers are now tasked with reaching out to consumers who have completely reevaluated their way of thinking about purchases. The standard […]

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MediaGo Staff | 02/27/2021
How To: Reach The Perfect Audience Through Native Ads

Advertisers have a variety of choices to make when putting together a native ad campaign. Among these choices are the title, copy, image, ad placement, budget, duration, and more. However, none of these items will help your campaign succeed if you’re not effectively engaging with your audience. To get a clear idea of the right […]

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MediaGo Staff | 02/25/2021
Top 3 Lead-Gen Strategies for Native Ads

Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]

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MediaGo Staff | 02/22/2021
Top 3 Ways to Personalize Your Ads

With ever-increasing advancements in ad targeting and filtering, marketers have more options then ever when it comes to zeroing in on their desired audience. But more options mean more decisions — each of which can give rise to new challenges.  In today’s post, we’ll discuss one of the more difficult challenges that marketers and advertisers […]

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MediaGo Staff | 02/17/2021
Best Practices for Graphics in Native Ads

How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for.  So, with such stiff competition, how […]

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MediaGo Staff | 02/12/2021
Native Ads vs. Banner Ads – What’s the Difference?

In a recent post, we explored the key differences between native ads and social media ads, as well as how the two can complement each other as part of a multichannel marketing campaign. Today, we’ll shift to discussing the similarities and differences between native ads and banner ads.  While one of the major differences between native […]

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MediaGo Staff | 02/09/2021
Ensuring Your Social Ads and Native Ads Work Together

Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]

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MediaGo Staff | 02/05/2021
Top 3 Most Powerful Psychological Marketing Hacks to Try

The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience.  (You may notice we even sneaked a few […]

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MediaGo Staff | 02/02/2021
Finding Great Leads with Native Advertising

Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]

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MediaGo Staff | 01/29/2021
How To: Master Native Wellness and Healthcare Advertising in the COVID Era

From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]

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