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MediaGo Staff | 12/02/2020
How to Create a Balanced Digital Marketing Plan

When designing a digital marketing plan, you first need to consider the various touch-points that consumers encounter throughout their purchase journey. Envision a bike tire. You might be wondering, “How does digital marketing and advertising relate to bike tires?” Well, imagine that each aspect of your multichannel plan is a spoke on a bike tire, […]

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MediaGo Staff | 11/23/2020
How to Determine a Qualified Lead

For many businesses, lead generation is an essential part of the marketing funnel. But not all leads are the same; some are more worth pursuing than others. This begs the question: how do you know which leads to focus on, and which to deprioritize? To start with the basics, there are two levels of qualified […]

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MediaGo Staff | 11/18/2020
How to Assess Campaign Performance for E-commerce Advertisers

We’ve previously covered how to choose an ad platform, how to set up a campaign and how to carry out basic campaign optimization by reviewing the results of different cohorts of ad creatives. Now, we’ll dive into the most consequential and challenging part of campaign management: assessing performance, with a specific focus on e-commerce advertisers. […]

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MediaGo Staff | 11/16/2020
Introduction & Strategy: Demand Gen. vs. Lead Gen.

Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]

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MediaGo Staff | 11/11/2020
Campaign Management Series: How to Test a Campaign for E-commerce Advertisers

Things are certainly looking good for e-commerce in 2020 and beyond. Regardless of your company’s size, if you sell things online, it’s well worth investing the time and energy to jumpstart your e-commerce operations. There are two key aspects to consider: your e-commerce ad campaign itself (including your creative and placement), and your company landing […]

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MediaGo Staff | 11/09/2020
How to find a good native advertising partner

For digital advertisers of all stripes, the Covid-19 pandemic has recently brought an unexpected deluge of traffic and sales, signaling that consumers may be favoring online shopping for the foreseeable future. While big retailers generally have ample experience working with digital marketing solutions, many SMBs are just now dipping their toes in the water of […]

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MediaGo Staff | 11/02/2020
How to Win at Your Christmas 2020 Native Ad Strategy

The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year.  This year’s holiday shopping season is […]

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MediaGo Staff | 10/28/2020
How to Make Digital Advertising Fit in Your Integrated Marketing Strategy

Whether you’re just getting started in digital advertising or have been in the game for years, at some point you’ve probably wondered how to amplify the results of your work. This is where integrated marketing comes into play. A good integrated marketing plan will create synergy across multiple teams in your company, building upon each […]

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MediaGo Staff | 10/22/2020
How to Elevate Your Brand During Cyber Monday

Cyber Monday usually shadows Black Friday, but that is set to change this year. A recent survey ahead of the 2020 holiday season confirms that 30% of consumers plan to shop on Cyber Monday, versus the 24% planning to shop on Black Friday. Historically, Black Friday has been driven by brick-and-mortar stores with supplemental online deals. As […]

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MediaGo Staff | 10/21/2020
How to Level Up Your Ad Design Strategy

One of the most important aspects of ad campaigns is also one most often overlooked: ad creative and copy. Many marketing and advertising teams are stretched too thin to devote any meaningful time to the logic and strategy behind their advertisements. The result? Sub-par, uninspired ads are pumped out, which lead to sub-par, unimpressive results. […]

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