Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]

In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices.  For media buyers, the […]

Setting up a native ad campaign? We share four strategies to design and implement native ad campaigns for maximum clicks and brand awareness.

Microsoft has penned a deal with Baidu that will enable the Chinese internet giant’s advertisers with direct access to MSN’s native desktop ad inventory. The partnership will give advertisers from around the world the opportunity to reach US consumers on MSN properties via Baidu’s MediaGo ad platform. Advertisers will be able to access native placements […]