Quality traffic and advanced targeting optimization for advertisers

MediaGo Staff | 09/14/2020
Where Should You Focus Your ad Spend, Mobile or Desktop?

With so many advertisers laser-focused on mobile inventory these days, we thought it would be prudent to review some of the pros and cons of both mobile ads and desktop ads.  Smartphones and tablets are obviously playing a bigger role in people’s lives. In fact, Pew Research notes that 81% of U.S. consumers now own a smartphone, […]

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MediaGo Staff | 09/08/2020
How to Navigate the Marketing Funnel with Native Ads

Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]

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MediaGo Staff | 09/01/2020
Smaller Budget, Huge Impact: How to Win at Digital Advertising Amid COVID-19

In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices.  For media buyers, the […]

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MediaGo Staff | 08/24/2020
Four Tips to Jump-Start Your First Native Ad Campaign

Setting up a native ad campaign? We share four strategies to design and implement native ad campaigns for maximum clicks and brand awareness.

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MediaGo Staff | 08/11/2020
Microsoft enters MSN ad agreement with Baidu

Microsoft has penned a deal with Baidu that will enable the Chinese internet giant’s advertisers with direct access to MSN’s native desktop ad inventory. The partnership will give advertisers from around the world the opportunity to reach US consumers on MSN properties via Baidu’s MediaGo ad platform. Advertisers will be able to access native placements […]

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