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MediaGo Staff | 10/14/2020
Tips and Advice: Top Digital Advertising Trends for 2021

2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]

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MediaGo Staff | 10/12/2020
How to Make a Winning Black Friday Ad Strategy

Typically, Black Friday happens the day after Thanksgiving in the U.S., and in recent years, sales have kicked off before the turkey is even out of the oven — forcing people to choose between family and crowded malls to score the lowest prices of the year. However, we’re living through an atypical year, to say […]

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MediaGo Staff | 10/08/2020
Branding 101: How to Tackle the Basics Like a Pro

We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right.  Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]

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MediaGo Staff | 10/06/2020
How to Win at Halloween E-Commerce During COVID-19

As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]

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MediaGo Staff | 10/01/2020
Strategy: How to Get Started With Mobile Native Ads

Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]

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MediaGo Staff | 09/28/2020
The Best Landing Page Formats for Lead-Gen Campaigns

If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]

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MediaGo Staff | 09/23/2020
Branding vs. Marketing: How to Make Them Work Together

Anyone who’s worked in the digital ad space knows how frequently the terms “branding” and “marketing” are thrown around – and sometimes even conflated with each other. The truth of the matter is, although branding and marketing are very different pursuits, they’re essentially two sides of the same coin. You can’t have one without the […]

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MediaGo Staff | 09/21/2020
Master the Post-Purchase Journey: Make Your Sales Drive More Sales

Your e-commerce sales are finally starting to pick up — congratulations! But remember that this is just one milestone in your customer’s journey. The post-purchase experience is also an incredibly important phase that cannot be overlooked.  In today’s increasingly competitive market, consumers face countless spending options. If you’ve already put in the effort to move […]

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MediaGo Staff | 09/14/2020
Where Should You Focus Your ad Spend, Mobile or Desktop?

With so many advertisers laser-focused on mobile inventory these days, we thought it would be prudent to review some of the pros and cons of both mobile ads and desktop ads.  Smartphones and tablets are obviously playing a bigger role in people’s lives. In fact, Pew Research notes that 81% of U.S. consumers now own a smartphone, […]

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MediaGo Staff | 09/08/2020
How to Navigate the Marketing Funnel with Native Ads

Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]

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