For digital advertisers of all stripes, the Covid-19 pandemic has recently brought an unexpected deluge of traffic and sales, signaling that consumers may be favoring online shopping for the foreseeable future. While big retailers generally have ample experience working with digital marketing solutions, many SMBs are just now dipping their toes in the water of […]
The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year. This year’s holiday shopping season is […]
Whether you’re just getting started in digital advertising or have been in the game for years, at some point you’ve probably wondered how to amplify the results of your work. This is where integrated marketing comes into play. A good integrated marketing plan will create synergy across multiple teams in your company, building upon each […]
Cyber Monday usually shadows Black Friday, but that is set to change this year. A recent survey ahead of the 2020 holiday season confirms that 30% of consumers plan to shop on Cyber Monday, versus the 24% planning to shop on Black Friday. Historically, Black Friday has been driven by brick-and-mortar stores with supplemental online deals. As […]
One of the most important aspects of ad campaigns is also one most often overlooked: ad creative and copy. Many marketing and advertising teams are stretched too thin to devote any meaningful time to the logic and strategy behind their advertisements. The result? Sub-par, uninspired ads are pumped out, which lead to sub-par, unimpressive results. […]
2020 has been an unusual year for many reasons, including the COVID-19 outbreak. Many businesses have been forced to reevaluate their advertising strategy as consumer behavior rapidly – and perhaps permanently – changed. How can advertisers, marketers and publishers even begin to plan for 2021 when everything was thrown into such disarray this year? To […]
Typically, Black Friday happens the day after Thanksgiving in the U.S., and in recent years, sales have kicked off before the turkey is even out of the oven — forcing people to choose between family and crowded malls to score the lowest prices of the year. However, we’re living through an atypical year, to say […]
We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right. Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]
As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]
Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]