Quality traffic and advanced targeting optimization for advertisers

All MediaGo News Marketing E-commerce Lead Generation Performance Branding Tip and Tricks How-To
MediaGo Staff | 04/30/2021
How To: Design a Great Mobile Landing Page

Over the past few years, the market share of mobile traffic has inexorably marched upwards, eating away at desktop traffic. 2017 represented an inflection point, with mobile traffic surpassing desktop traffic for the first time ever. And in February 2021, mobile made up 55 percent of all web traffic. If you have an online business, mobile is […]

Read more >>
MediaGo Staff | 04/29/2021
Want To Boost Your E-Commerce Traffic? Here’s How.

There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]

Read more >>
MediaGo Staff | 04/08/2021
Ad Personalization Part 2: How to Avoid Creeping People Out

We’ve previously tacked the question of how to personalize your ads to improve CTR – all without creeping your audience out. Our last post covered three important items: understanding your audience, understanding your funnel, and staying subtle in your messaging. Now, we’re revisiting this topic in more detail with a focus on execution. Let’s jump […]

Read more >>
MediaGo Staff | 04/06/2021
How To: Incorporate Data Into Your Ad Copy

Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]

Read more >>
MediaGo Staff | 03/18/2021
How To: Get Started With Content and Traffic Arbitrage

Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]

Read more >>
MediaGo Staff | 03/11/2021
How To: Understand the Customer Journey Using Pixels

Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]

Read more >>
MediaGo Staff | 03/04/2021
How To: Improve Your E-Commerce Website’s Loading Speed

By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]

Read more >>
MediaGo Staff | 03/03/2021
How To: Adapt Your Advertising and Marketing for COVID and Other Times of Crisis

There’s no question that COVID-19 has affected all of us in wide-ranging ways. For businesses and individuals alike, the pandemic has shifted our mindsets, reset expectations, and created new and unexpected challenges. Advertisers and marketers are now tasked with reaching out to consumers who have completely reevaluated their way of thinking about purchases. The standard […]

Read more >>
MediaGo Staff | 02/27/2021
How To: Reach The Perfect Audience Through Native Ads

Advertisers have a variety of choices to make when putting together a native ad campaign. Among these choices are the title, copy, image, ad placement, budget, duration, and more. However, none of these items will help your campaign succeed if you’re not effectively engaging with your audience. To get a clear idea of the right […]

Read more >>
MediaGo Staff | 01/29/2021
How To: Master Native Wellness and Healthcare Advertising in the COVID Era

From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]

Read more >>