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MediaGo Staff | 01/29/2021
How To: Master Native Wellness and Healthcare Advertising in the COVID Era

From dental to vision to supplements, healthcare and wellness companies have a long history of using native advertisements to raise awareness and drive sales. Everyone has health concerns that they’re looking to address, and people tend to naturally gravitate toward content that promises an easy, affordable solution. While this is just as true today as […]

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MediaGo Staff | 01/27/2021
Do’s and Don’ts: How to Build Your 2021 E-commerce Marketing Plan

After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]

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MediaGo Staff | 01/18/2021
How To: Write Actionable Ad Copy that Drives Sales

There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign:  Help […]

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MediaGo Staff | 01/14/2021
How To: Build Your Brand Through Native Ads

When planning a performance ad campaign, enhancing your brand is probably not the first thing that comes to mind. Ad placement, audience profile, clicks and conversions are likely at the top of your list – and understandably so. After all, your ultimate goal is sales, and metrics like clicks and conversions are where the proverbial […]

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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scoring

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psychological Marketing Hacks

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/21/2020
How to Use Chatbots to Boost Your Lead-Gen and Customer Support Efforts

When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]

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MediaGo Staff | 12/14/2020
How to Write Killer Copy for Native Ads

There are a lot of moving parts to consider when planning a native ad campaign, including your publisher sites, audience targeting, budget, and creatives, to name just a few. With all these things to think about, it’s way too easy to overlook one of the most important aspects of your ad: the copy. Devoting a […]

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MediaGo Staff | 12/03/2020
Campaign Management Series: How to Test a Direct Response (Lead-Gen) Campaign

Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business.  Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]

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