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MediaGo Staff | 10/08/2020
Branding 101: How to Tackle the Basics Like a Pro

We’ve all heard the Jeff Bezos quote, “Your brand is what other people say about you when you’re not in the room” — and he’s absolutely right.  Before diving deeper into the basics of building a brand, it’s key to understand the differences between branding and marketing — terms often interchanged, but with distinct differences. In short, […]

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MediaGo Staff | 10/06/2020
How to Win at Halloween E-Commerce During COVID-19

As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]

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MediaGo Staff | 10/01/2020
Strategy: How to Get Started With Mobile Native Ads

Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]

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MediaGo Staff | 09/23/2020
Branding vs. Marketing: How to Make Them Work Together

Anyone who’s worked in the digital ad space knows how frequently the terms “branding” and “marketing” are thrown around – and sometimes even conflated with each other. The truth of the matter is, although branding and marketing are very different pursuits, they’re essentially two sides of the same coin. You can’t have one without the […]

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MediaGo Staff | 09/08/2020
How to Navigate the Marketing Funnel with Native Ads

Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]

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MediaGo Staff | 09/01/2020
Smaller Budget, Huge Impact: How to Win at Digital Advertising Amid COVID-19

In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices.  For media buyers, the […]

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