Quality traffic and advanced targeting optimization for advertisers

All MediaGo News Marketing E-commerce Lead Generation Performance Branding Tip and Tricks How-To
MediaGo Staff | 04/06/2021
How To: Incorporate Data Into Your Ad Copy

Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]

Read more >>
MediaGo Staff | 03/30/2021
Important But Overlooked Landing Page Designs

In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]

Read more >>
MediaGo Staff | 03/26/2021
Advice Round-Up: Our Best Practices for Native Ad Campaigns

As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]

Read more >>
MediaGo Staff | 03/22/2021
Why Strong Content Is Important For Native Ads

While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign.  To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]

Read more >>
MediaGo Staff | 03/18/2021
How To: Get Started With Content and Traffic Arbitrage

Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]

Read more >>
MediaGo Staff | 03/11/2021
How To: Understand the Customer Journey Using Pixels

Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]

Read more >>
MediaGo Staff | 03/03/2021
How To: Adapt Your Advertising and Marketing for COVID and Other Times of Crisis

There’s no question that COVID-19 has affected all of us in wide-ranging ways. For businesses and individuals alike, the pandemic has shifted our mindsets, reset expectations, and created new and unexpected challenges. Advertisers and marketers are now tasked with reaching out to consumers who have completely reevaluated their way of thinking about purchases. The standard […]

Read more >>
MediaGo Staff | 02/27/2021
How To: Reach The Perfect Audience Through Native Ads

Advertisers have a variety of choices to make when putting together a native ad campaign. Among these choices are the title, copy, image, ad placement, budget, duration, and more. However, none of these items will help your campaign succeed if you’re not effectively engaging with your audience. To get a clear idea of the right […]

Read more >>
MediaGo Staff | 02/25/2021
Top 3 Lead-Gen Strategies for Native Ads

Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]

Read more >>
MediaGo Staff | 02/22/2021
Top 3 Ways to Personalize Your Ads

With ever-increasing advancements in ad targeting and filtering, marketers have more options then ever when it comes to zeroing in on their desired audience. But more options mean more decisions — each of which can give rise to new challenges.  In today’s post, we’ll discuss one of the more difficult challenges that marketers and advertisers […]

Read more >>