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MediaGo Staff | 02/17/2021
Best Practices for Graphics in Native Ads

How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for.  So, with such stiff competition, how […]

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MediaGo Staff | 02/09/2021
Ensuring Your Social Ads and Native Ads Work Together

Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]

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MediaGo Staff | 02/05/2021
Top 3 Most Powerful Psychological Marketing Hacks to Try

The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience.  (You may notice we even sneaked a few […]

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MediaGo Staff | 01/27/2021
Do’s and Don’ts: How to Build Your 2021 E-commerce Marketing Plan

After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]

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MediaGo Staff | 01/21/2021
B2B vs. B2C Advertising Best Practices

While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]

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MediaGo Staff | 01/18/2021
How To: Write Actionable Ad Copy that Drives Sales

There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign:  Help […]

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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psychological Marketing Hacks

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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MediaGo Staff | 12/14/2020
How to Write Killer Copy for Native Ads

There are a lot of moving parts to consider when planning a native ad campaign, including your publisher sites, audience targeting, budget, and creatives, to name just a few. With all these things to think about, it’s way too easy to overlook one of the most important aspects of your ad: the copy. Devoting a […]

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MediaGo Staff | 12/02/2020
How to Create a Balanced Digital Marketing Plan

When designing a digital marketing plan, you first need to consider the various touch-points that consumers encounter throughout their purchase journey. Envision a bike tire. You might be wondering, “How does digital marketing and advertising relate to bike tires?” Well, imagine that each aspect of your multichannel plan is a spoke on a bike tire, […]

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MediaGo Staff | 10/28/2020
How to Make Digital Advertising Fit in Your Integrated Marketing Strategy

Whether you’re just getting started in digital advertising or have been in the game for years, at some point you’ve probably wondered how to amplify the results of your work. This is where integrated marketing comes into play. A good integrated marketing plan will create synergy across multiple teams in your company, building upon each […]

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