Collaboration Enables Advertisers Around the World to Reach New Customers Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties. Rather than requiring […]
Microsoft has penned a deal with Baidu that will enable the Chinese internet giant’s advertisers with direct access to MSN’s native desktop ad inventory. The partnership will give advertisers from around the world the opportunity to reach US consumers on MSN properties via Baidu’s MediaGo ad platform. Advertisers will be able to access native placements […]