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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psychological Marketing Hacks

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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MediaGo Staff | 12/11/2020
Most Important Benchmarks for Direct Response Ad Campaigns

In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]

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MediaGo Staff | 12/10/2020
Getting Started with Direct Response Ad Campaigns

Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]

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MediaGo Staff | 12/03/2020
Campaign Management Series: How to Test a Direct Response (Lead-Gen) Campaign

Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business.  Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]

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MediaGo Staff | 11/18/2020
How to Assess Campaign Performance for E-commerce Advertisers

We’ve previously covered how to choose an ad platform, how to set up a campaign and how to carry out basic campaign optimization by reviewing the results of different cohorts of ad creatives. Now, we’ll dive into the most consequential and challenging part of campaign management: assessing performance, with a specific focus on e-commerce advertisers. […]

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MediaGo Staff | 11/16/2020
Introduction & Strategy: Demand Gen. vs. Lead Gen.

Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]

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MediaGo Staff | 10/21/2020
How to Level Up Your Ad Design Strategy

One of the most important aspects of ad campaigns is also one most often overlooked: ad creative and copy. Many marketing and advertising teams are stretched too thin to devote any meaningful time to the logic and strategy behind their advertisements. The result? Sub-par, uninspired ads are pumped out, which lead to sub-par, unimpressive results. […]

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MediaGo Staff | 09/21/2020
Master the Post-Purchase Journey: Make Your Sales Drive More Sales

Your e-commerce sales are finally starting to pick up — congratulations! But remember that this is just one milestone in your customer’s journey. The post-purchase experience is also an incredibly important phase that cannot be overlooked.  In today’s increasingly competitive market, consumers face countless spending options. If you’ve already put in the effort to move […]

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MediaGo Staff | 09/01/2020
Smaller Budget, Huge Impact: How to Win at Digital Advertising Amid COVID-19

In the words of renowned writer William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” As the pandemic has changed countless facets of business and consumer behavior, it is crucial to adjust the sails of your business by adopting new practices.  For media buyers, the […]

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