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MediaGo Staff | 03/26/2021
Advice Round-Up: Our Best Practices for Native Ad Campaigns

As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]

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MediaGo Staff | 03/12/2021
Ad Fatigue: What it is, and How to Avoid it

Ad fatigue. Banner blindness. At some point in their career, many advertisers will come face to face with this monster. But don’t despair! Ad fatigue can be overcome with a few strategic adjustments to your campaign. Ad fatigue tends to happen after a campaign has been running successfully for a while. Out of nowhere, you […]

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MediaGo Staff | 02/17/2021
Best Practices for Graphics in Native Ads

How many ads do you think you’ve seen today? How many ads did you act upon? We’re guessing the answers are “a whole lot,” and “very few,” respectively. Marketers and advertisers fight an uphill battle daily, with countless ads to compete with and limited attention spans to vie for.  So, with such stiff competition, how […]

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MediaGo Staff | 02/12/2021
Native Ads vs. Banner Ads – What’s the Difference?

In a recent post, we explored the key differences between native ads and social media ads, as well as how the two can complement each other as part of a multichannel marketing campaign. Today, we’ll shift to discussing the similarities and differences between native ads and banner ads.  While one of the major differences between native […]

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MediaGo Staff | 02/09/2021
Ensuring Your Social Ads and Native Ads Work Together

Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]

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MediaGo Staff | 02/05/2021
Top 3 Most Powerful Psychological Marketing Hacks to Try

The psychology of marketing is complex. In a previous post, we covered how the rule of reciprocity, the power of simplicity, the strength of word-of-mouth, and social media can impact consumer decisions. Now, let’s explore three more “hacks” you can leverage when reaching out to your target audience.  (You may notice we even sneaked a few […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/11/2020
Most Important Benchmarks for Direct Response Ad Campaigns

In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]

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MediaGo Staff | 12/10/2020
Getting Started with Direct Response Ad Campaigns

Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]

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MediaGo Staff | 11/02/2020
How to Win at Your Christmas 2020 Native Ad Strategy

The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year.  This year’s holiday shopping season is […]

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