Quality traffic and advanced targeting optimization for advertisers

MediaGo Staff | 04/08/2021
Ad Personalization Part 2: How to Avoid Creeping People Out

We’ve previously tacked the question of how to personalize your ads to improve CTR – all without creeping your audience out. Our last post covered three important items: understanding your audience, understanding your funnel, and staying subtle in your messaging. Now, we’re revisiting this topic in more detail with a focus on execution. Let’s jump […]

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MediaGo Staff | 04/06/2021
How To: Incorporate Data Into Your Ad Copy

Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]

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MediaGo Staff | 03/26/2021
Advice Round-Up: Our Best Practices for Native Ad Campaigns

As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]

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MediaGo Staff | 03/22/2021
Why Strong Content Is Important For Native Ads

While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign.  To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]

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MediaGo Staff | 03/11/2021
How To: Understand the Customer Journey Using Pixels

Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]

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MediaGo Staff | 03/03/2021
How To: Adapt Your Advertising and Marketing for COVID and Other Times of Crisis

There’s no question that COVID-19 has affected all of us in wide-ranging ways. For businesses and individuals alike, the pandemic has shifted our mindsets, reset expectations, and created new and unexpected challenges. Advertisers and marketers are now tasked with reaching out to consumers who have completely reevaluated their way of thinking about purchases. The standard […]

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MediaGo Staff | 02/09/2021
Ensuring Your Social Ads and Native Ads Work Together

Native and social media advertising have both been around for quite some time; however, it’s still worth examining their similarities and differences to see how they can complement each other and help drive results. While there’s a bit of overlap when it comes to their functionality, both ad formats are useful in their own way. […]

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MediaGo Staff | 02/02/2021
Finding Great Leads with Native Advertising

Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]

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MediaGo Staff | 11/16/2020
Introduction & Strategy: Demand Gen. vs. Lead Gen.

Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]

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MediaGo Staff | 10/12/2020
How to Make a Winning Black Friday Ad Strategy

Typically, Black Friday happens the day after Thanksgiving in the U.S., and in recent years, sales have kicked off before the turkey is even out of the oven — forcing people to choose between family and crowded malls to score the lowest prices of the year. However, we’re living through an atypical year, to say […]

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