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MediaGo Staff | 04/29/2021
Want To Boost Your E-Commerce Traffic? Here’s How.

There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]

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MediaGo Staff | 03/30/2021
Important But Overlooked Landing Page Designs

In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]

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MediaGo Staff | 03/25/2021
Best Landing Page Formats for E-Commerce

For new entrants into the e-commerce space, it’s easy to feel overwhelmed at first. If you’re a one-person show, you’ll be responsible for everything from choosing your domain name, to designing your logo, sourcing products, doing SEO work, setting up payment and shipping solutions, and running marketing campaigns. And of course, you’ll need to put […]

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MediaGo Staff | 03/04/2021
How To: Improve Your E-Commerce Website’s Loading Speed

By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/21/2020
How to Use Chatbots to Boost Your Lead-Gen and Customer Support Efforts

When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]

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MediaGo Staff | 11/18/2020
How to Assess Campaign Performance for E-commerce Advertisers

We’ve previously covered how to choose an ad platform, how to set up a campaign and how to carry out basic campaign optimization by reviewing the results of different cohorts of ad creatives. Now, we’ll dive into the most consequential and challenging part of campaign management: assessing performance, with a specific focus on e-commerce advertisers. […]

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MediaGo Staff | 11/11/2020
Campaign Management Series: How to Test a Campaign for E-commerce Advertisers

Things are certainly looking good for e-commerce in 2020 and beyond. Regardless of your company’s size, if you sell things online, it’s well worth investing the time and energy to jumpstart your e-commerce operations. There are two key aspects to consider: your e-commerce ad campaign itself (including your creative and placement), and your company landing […]

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MediaGo Staff | 11/02/2020
How to Win at Your Christmas 2020 Native Ad Strategy

The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year.  This year’s holiday shopping season is […]

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MediaGo Staff | 10/06/2020
How to Win at Halloween E-Commerce During COVID-19

As if 2020 hasn’t already thrown us enough curveballs, we’re now on the cusp of a holiday season where people will be reluctant to spend time in close proximity with friends and family. At first glance, Halloween should be one of the hardest-hit holidays of the bunch. For those of you who’ve been stuck indoors […]

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