You’ve created great content, made consistent efforts in SEO, held webinars and put together white papers. You’ve chatted with your leads, fielded their questions and gotten to know them. You’re so close to the finish line. What’s the final step to get them to convert? Once you’ve reached the decision phase of the funnel, the […]
In our last post, we discussed the very first step of lead generation: raising awareness of your brand and your products. As a reminder, the awareness stage of the marketing funnel – also known as “Top of the Funnel” or “ToFu” – consists of a multi-pronged strategy including SEO, content creation, and social media operations. […]
Lead generation is a complex topic. To properly cover lead-gen, you would need to discuss the strategies to take towards different product verticals, various ways to engage and nurture leads depending on where they are in the funnel, and even content strategy. And that’s just the tip of the iceberg. The bottom line is, It’s […]
Mortgage is a popular vertical for native ad campaigns – and for good reason. Finding a lender is a complex decision with many factors and a significant learning curve. Native ads in the mortgage category often drive traffic to sales pages with a lot of explanatory content to help people familiarize themselves with the entire […]
There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]
Lead generation (aka “lead-gen”) ad campaigns are among the oldest methods for companies to increase their customer base. Although the ways of carrying out such campaigns — and the tools to do so — have grown increasingly complex, the underlying concept is simple: repeatedly approach potential customers at varying stages of their buying journey with […]
When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]
In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]
Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]
Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business. Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]