Enabling advertisers the ability
to tap into a global, premium
media ecosystem

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Advertisers
Optimal traffic and advanced targeting
optimization for advertisers
Publishers
Maximize your advertising fill rates and eCPMs

We know what it takes
to go global

Baidu GBU has over 11 years of experience in
operating its products and services in countries
around the globe. With our finger on the pulse of the
newest marketing trends worldwide, we are able to
provide advertisers with insightful, comprehensive
marketing solutions.

Our aggregated media
resources cover more than
1 billion high-quality users
worldwide

MediaGo’s media resources include Baidu’s own
products Facemoji Keyboard, Simeji Keyboard, popln
and more. MediaGo also offers access to popular
platforms including Snapchat, Pinterest and Reddit,
allowing customers to leverage multiple ad formats
targeting a wide range of user interests and content.

Accurate user segmentation
= amazing conversion rates

We provide customized advertising solutions
based on the unique requirements of our
customers. With our programmatic technology
and precise user targeting, we help advertisers
maximize their conversion goals.

DMP=Owned and
operated keyboard apps

We cover over 450 million users via Facemoji/Simeji
(#1 keyboard in Japan), Baidu Chinese IME
Keyboard, and preload partnerships with Xiaomi
and Oppo. This data can be uesd for advanced
ad targeting, user profiling, look-alike modeling,
business insights and audience analytics.

MediaGo Blog
  1. Ad Personalization Part 2: How to Avoid Creeping People Out
  2. How To: Incorporate Data Into Your Ad Copy
  3. Important But Overlooked Landing Page Designs
  1. Advice Round-Up: Our Best Practices for Native Ad Campaigns
  2. Best Landing Page Formats for E-Commerce
  3. Why Strong Content Is Important For Native Ads
  1. How To: Get Started With Content and Traffic Arbitrage
  2. Ad Fatigue: What it is, and How to Avoid it
  3. How To: Understand the Customer Journey Using Pixels
  1. How To: Improve Your E-Commerce Website’s Loading Speed
  2. How To: Adapt Your Advertising and Marketing for COVID an...
  3. How To: Reach The Perfect Audience Through Native Ads
  1. Top 3 Lead-Gen Strategies for Native Ads
  2. Top 3 Ways to Personalize Your Ads
  3. Best Practices for Graphics in Native Ads
  1. Native Ads vs. Banner Ads – What’s the Difference?
  2. Ensuring Your Social Ads and Native Ads Work Together
  3. Top 3 Most Powerful Psychological Marketing Hacks to Try
  1. Finding Great Leads with Native Advertising
  2. How To: Master Native Wellness and Healthcare Advertising...
  3. Do’s and Don’ts: How to Build Your 2021 E-commerce Market...
  1. B2B vs. B2C Advertising Best Practices
  2. How To: Write Actionable Ad Copy that Drives Sales
  3. How To: Build Your Brand Through Native Ads
  1. How to Effectively Implement Lead Scoring
  2. How To: Boost Your Clicks With These Psychological Market...
  3. How to Improve the Post-Purchase Experience for Mobile Web
  1. How to Use Chatbots to Boost Your Lead-Gen and Customer S...
  2. How to Write Killer Copy for Native Ads
  3. Most Important Benchmarks for Direct Response Ad Campaigns
  1. Getting Started with Direct Response Ad Campaigns
  2. Campaign Management Series: How to Test a Direct Response...
  3. How to Create a Balanced Digital Marketing Plan
  1. How to Determine a Qualified Lead
  2. How to Assess Campaign Performance for E-commerce Adverti...
  3. Introduction & Strategy: Demand Gen. vs. Lead Gen.
  1. Campaign Management Series: How to Test a Campaign for E-...
  2. How to find a good native advertising partner
  3. How to Win at Your Christmas 2020 Native Ad Strategy
  1. How to Make Digital Advertising Fit in Your Integrated Ma...
  2. How to Elevate Your Brand During Cyber Monday
  3. How to Level Up Your Ad Design Strategy
  1. Tips and Advice: Top Digital Advertising Trends for 2021
  2. How to Make a Winning Black Friday Ad Strategy
  3. Branding 101: How to Tackle the Basics Like a Pro
  1. How to Win at Halloween E-Commerce During COVID-19
  2. Strategy: How to Get Started With Mobile Native Ads
  3. The Best Landing Page Formats for Lead-Gen Campaigns
  1. Branding vs. Marketing: How to Make Them Work Together
  2. Master the Post-Purchase Journey: Make Your Sales Drive M...
  3. Where Should You Focus Your ad Spend, Mobile or Desktop?
  1. How to Navigate the Marketing Funnel with Native Ads
  2. Smaller Budget, Huge Impact: How to Win at Digital Advert...
  3. Four Tips to Jump-Start Your First Native Ad Campaign
  1. Microsoft enters MSN ad agreement with Baidu
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