Enabling advertisers the ability
to tap into a global, premium
media ecosystem
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Advertisers
Optimal traffic and advanced targeting
optimization for advertisers
Publishers
Maximize your advertising fill rates and eCPMs
We know what it takes
to go global

Baidu GBU has over 11 years of experience in
operating its products and services in countries
around the globe. With our finger on the pulse of the
newest marketing trends worldwide, we are able to
provide advertisers with insightful, comprehensive
marketing solutions.

Our aggregated media
resources cover more than
1 billion high-quality users
worldwide

MediaGo’s media resources include Baidu’s own
products Facemoji Keyboard, Simeji Keyboard, popln
and more. MediaGo also offers access to popular
platforms including Snapchat, Pinterest and Reddit,
allowing customers to leverage multiple ad formats
targeting a wide range of user interests and content.

Accurate user segmentation
= amazing conversion rates

We provide customized advertising solutions
based on the unique requirements of our
customers. With our programmatic technology
and precise user targeting, we help advertisers
maximize their conversion goals.

DMP=Owned and
operated keyboard apps

We cover over 450 million users via Facemoji/Simeji
(#1 keyboard in Japan), Baidu Chinese IME
Keyboard, and preload partnerships with Xiaomi
and Oppo. This data can be uesd for advanced
ad targeting, user profiling, look-alike modeling,
business insights and audience analytics.

MediaGo Blog
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