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MediaGo Staff | 06/11/2021
Lead Generation Third Step: Decision

You’ve created great content, made consistent efforts in SEO, held webinars and put together white papers. You’ve chatted with your leads, fielded their questions and gotten to know them. You’re so close to the finish line. What’s the final step to get them to convert? Once you’ve reached the decision phase of the funnel, the […]

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MediaGo Staff | 06/10/2021
Lead Generation Second Step: Consideration

In our last post, we discussed the very first step of lead generation: raising awareness of your brand and your products. As a reminder, the awareness stage of the marketing funnel – also known as “Top of the Funnel” or “ToFu” – consists of a multi-pronged strategy including SEO, content creation, and social media operations. […]

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MediaGo Staff | 06/04/2021
Lead Generation First Step: Awareness

Lead generation is a complex topic. To properly cover lead-gen, you would need to discuss the strategies to take towards different product verticals, various ways to engage and nurture leads depending on where they are in the funnel, and even content strategy. And that’s just the tip of the iceberg. The bottom line is, It’s […]

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MediaGo Staff | 05/28/2021
The Good, the Bad and the Ugly of Native Advertising

If you’ve happened upon this blog post, it’s safe to say you have at least a passing interest in native advertising. Perhaps you’re looking for more insight into what native ads can and cannot accomplish. And more likely than not, you’ve had your own experiences online that have shaped your view of native ads – […]

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MediaGo Staff | 05/05/2021
Mortgage Lead-Gen Campaigns: Content & Marketing Strategy

Mortgage is a popular vertical for native ad campaigns – and for good reason. Finding a lender is a complex decision with many factors and a significant learning curve. Native ads in the mortgage category often drive traffic to sales pages with a lot of explanatory content to help people familiarize themselves with the entire […]

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MediaGo Staff | 04/30/2021
How To: Design a Great Mobile Landing Page

Over the past few years, the market share of mobile traffic has inexorably marched upwards, eating away at desktop traffic. 2017 represented an inflection point, with mobile traffic surpassing desktop traffic for the first time ever. And in February 2021, mobile made up 55 percent of all web traffic. If you have an online business, mobile is […]

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MediaGo Staff | 04/29/2021
Want To Boost Your E-Commerce Traffic? Here’s How.

There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]

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MediaGo Staff | 04/15/2021
More Psychological Marketing Hacks To Boost Conversions and Retention

This isn’t our first time to explore psychological marketing hacks to help you win over more customers – far from it. In fact, this blog post marks our third foray into the topic. But make no mistake: even on our third post, there’s still quite a lot to unwrap in terms of sales and marketing psychology. Here are […]

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MediaGo Staff | 04/08/2021
Ad Personalization Part 2: How to Avoid Creeping People Out

We’ve previously tacked the question of how to personalize your ads to improve CTR – all without creeping your audience out. Our last post covered three important items: understanding your audience, understanding your funnel, and staying subtle in your messaging. Now, we’re revisiting this topic in more detail with a focus on execution. Let’s jump […]

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MediaGo Staff | 04/06/2021
How To: Incorporate Data Into Your Ad Copy

Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]

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