With each passing day, we inch ever closer to “back to school” season. For kids, this might bring trepidation, whereas for parents it can bring a sigh of relief. But no matter how you feel about this time of year, there’s one undeniable truth of going back to school: it requires more shopping. Back to […]
Independence Day, also called “Fourth of July,” marks the anniversary of America’s Declaration of Independence from British rule. Not only is the holiday culturally significant, but it also offers a chance for family and friends to get together for good food and good company. And like most holidays, Independence Day is a huge driver of […]
It should come as no surprise the COVID-19 pandemic has completely upended the advertising world. Whereas traditional offline ads such as billboards have foundered, digital ads for e-commerce products have surged. However, these broad trends don’t tell the whole story. The lockdowns resulting from COVID-19 changed peoples’ shopping habits and shifted their spending priorities. During […]
Summer is finally here. And in many parts of the US, it brings with it scorching heat and a return to normalcy from the COVID pandemic. More and more people have received both rounds of the vaccine, and more counties and states are beginning to loosen requirements for masks. Over the next few months, we’re […]
With Father’s Day right around the corner, we thought it worthwhile to put together our e-commerce advice on this important and beloved holiday. Even though the holiday is less than a week away, there’s still a chance to get some offers up and running. In fact, a lot of people don’t do their holiday shopping […]
You’ve created great content, made consistent efforts in SEO, held webinars and put together white papers. You’ve chatted with your leads, fielded their questions and gotten to know them. You’re so close to the finish line. What’s the final step to get them to convert? Once you’ve reached the decision phase of the funnel, the […]
In our last post, we discussed the very first step of lead generation: raising awareness of your brand and your products. As a reminder, the awareness stage of the marketing funnel – also known as “Top of the Funnel” or “ToFu” – consists of a multi-pronged strategy including SEO, content creation, and social media operations. […]
Lead generation is a complex topic. To properly cover lead-gen, you would need to discuss the strategies to take towards different product verticals, various ways to engage and nurture leads depending on where they are in the funnel, and even content strategy. And that’s just the tip of the iceberg. The bottom line is, It’s […]
If you’ve happened upon this blog post, it’s safe to say you have at least a passing interest in native advertising. Perhaps you’re looking for more insight into what native ads can and cannot accomplish. And more likely than not, you’ve had your own experiences online that have shaped your view of native ads – […]
Mortgage is a popular vertical for native ad campaigns – and for good reason. Finding a lender is a complex decision with many factors and a significant learning curve. Native ads in the mortgage category often drive traffic to sales pages with a lot of explanatory content to help people familiarize themselves with the entire […]