Quality traffic and advanced targeting optimization for advertisers

MediaGo Staff | 04/08/2021
Ad Personalization Part 2: How to Avoid Creeping People Out

We’ve previously tacked the question of how to personalize your ads to improve CTR – all without creeping your audience out. Our last post covered three important items: understanding your audience, understanding your funnel, and staying subtle in your messaging. Now, we’re revisiting this topic in more detail with a focus on execution. Let’s jump […]

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MediaGo Staff | 04/06/2021
How To: Incorporate Data Into Your Ad Copy

Here at MediaGo, we’re no stranger to ad copy. We’ve seen it all, from attention-grabbing news headlines, to promotional offers, to direct call-to-action messaging. When planning ad campaigns, many companies choose to position their product or service as the “number 1” in the market, or decide focus on a few features that they believe differentiate […]

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MediaGo Staff | 03/30/2021
Important But Overlooked Landing Page Designs

In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]

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MediaGo Staff | 03/26/2021
Advice Round-Up: Our Best Practices for Native Ad Campaigns

As we near the end of March and start to enter springtime, the MediaGo team would like to take a look back at some of our favorite pieces of advice on how to approach native ad campaigns. This post is by no means comprehensive, but we hope it can serve as guidance to help your […]

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MediaGo Staff | 03/25/2021
Best Landing Page Formats for E-Commerce

For new entrants into the e-commerce space, it’s easy to feel overwhelmed at first. If you’re a one-person show, you’ll be responsible for everything from choosing your domain name, to designing your logo, sourcing products, doing SEO work, setting up payment and shipping solutions, and running marketing campaigns. And of course, you’ll need to put […]

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MediaGo Staff | 03/22/2021
Why Strong Content Is Important For Native Ads

While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign.  To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]

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MediaGo Staff | 03/18/2021
How To: Get Started With Content and Traffic Arbitrage

Arbitrage is the processing of buying and then reselling an asset through a different market in order to net a profit. Though the term most frequently comes up in the context of stock exchanges, it’s also applicable to the world of digital ads. In fact, many well-known websites utilize this strategy to drive revenues. So […]

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MediaGo Staff | 03/12/2021
Ad Fatigue: What it is, and How to Avoid it

Ad fatigue. Banner blindness. At some point in their career, many advertisers will come face to face with this monster. But don’t despair! Ad fatigue can be overcome with a few strategic adjustments to your campaign. Ad fatigue tends to happen after a campaign has been running successfully for a while. Out of nowhere, you […]

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MediaGo Staff | 03/11/2021
How To: Understand the Customer Journey Using Pixels

Embedded into the code of many websites is a “pixel” or “tracking pixel” — a catch-all term that refers to a short line of code that relays data between the website and an advertising platform. Pixels enable advertising and marketing professionals to develop optimized campaigns based on the behavior of the people engaging with their […]

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MediaGo Staff | 03/04/2021
How To: Improve Your E-Commerce Website’s Loading Speed

By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]

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