Quality traffic and advanced targeting optimization for advertisers
MediaGo Staff | 01/21/2021
B2B vs. B2C Advertising Best Practices

While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]

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MediaGo Staff | 01/18/2021
How To: Write Actionable Ad Copy that Dr...

There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign:  Help […]

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MediaGo Staff | 01/14/2021
How To: Build Your Brand Through Native ...

When planning a performance ad campaign, enhancing your brand is probably not the first thing that comes to mind. Ad placement, audience profile, clicks and conversions are likely at the top of your list – and understandably so. After all, your ultimate goal is sales, and metrics like clicks and conversions are where the proverbial […]

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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scorin...

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psy...

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experie...

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/21/2020
How to Use Chatbots to Boost Your Lead-G...

When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]

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MediaGo Staff | 12/14/2020
How to Write Killer Copy for Native Ads

There are a lot of moving parts to consider when planning a native ad campaign, including your publisher sites, audience targeting, budget, and creatives, to name just a few. With all these things to think about, it’s way too easy to overlook one of the most important aspects of your ad: the copy. Devoting a […]

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MediaGo Staff | 12/11/2020
Most Important Benchmarks for Direct Res...

In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]

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MediaGo Staff | 12/10/2020
Getting Started with Direct Response Ad ...

Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]

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