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MediaGo Staff | 05/28/2021
The Good, the Bad and the Ugly of Native Advertising

If you’ve happened upon this blog post, it’s safe to say you have at least a passing interest in native advertising. Perhaps you’re looking for more insight into what native ads can and cannot accomplish. And more likely than not, you’ve had your own experiences online that have shaped your view of native ads – […]

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MediaGo Staff | 04/30/2021
How To: Design a Great Mobile Landing Page

Over the past few years, the market share of mobile traffic has inexorably marched upwards, eating away at desktop traffic. 2017 represented an inflection point, with mobile traffic surpassing desktop traffic for the first time ever. And in February 2021, mobile made up 55 percent of all web traffic. If you have an online business, mobile is […]

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MediaGo Staff | 04/29/2021
Want To Boost Your E-Commerce Traffic? Here’s How.

There’s no question that the COVID-19 pandemic drastically changed peoples’ buying habits, with more consumers shopping online than ever before. There hasn’t been such a rapid shift in consumer behavior in quite a while. Now, as more and more people are starting to receive their COVID vaccines and venture outside, we’re on the cusp of […]

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MediaGo Staff | 03/25/2021
Best Landing Page Formats for E-Commerce

For new entrants into the e-commerce space, it’s easy to feel overwhelmed at first. If you’re a one-person show, you’ll be responsible for everything from choosing your domain name, to designing your logo, sourcing products, doing SEO work, setting up payment and shipping solutions, and running marketing campaigns. And of course, you’ll need to put […]

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MediaGo Staff | 03/04/2021
How To: Improve Your E-Commerce Website’s Loading Speed

By now, you probably already know the importance of a fast-loading website. But is it really such a huge priority? After all, you’re too busy getting your storefront set up, managing inventory, publishing content, and running ads to put any energy into optimizing your load time, right? The truth is, by ignoring website optimization, you […]

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MediaGo Staff | 02/02/2021
Finding Great Leads with Native Advertising

Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]

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MediaGo Staff | 01/27/2021
Do’s and Don’ts: How to Build Your 2021 E-commerce Marketing Plan

After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]

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MediaGo Staff | 01/21/2021
B2B vs. B2C Advertising Best Practices

While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]

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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scoring

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psychological Marketing Hacks

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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