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MediaGo Staff | 02/02/2021
Finding Great Leads with Native Advertising

Thanks to its engaging format, native advertising presents a fantastic way to find promising new leads for your business. However, as any direct response advertiser will tell you, it’s not as simple as slapping together a creative and putting it out there for the world to see. If you want to connect with qualified leads […]

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MediaGo Staff | 01/27/2021
Do’s and Don’ts: How to Build Your 2021 E-commerce Marketing Plan

After a whirlwind year, many aspects of e-commerce and marketing have evolved – and some of these changes are here to stay. Brick-and-mortar stores saw revenues decline as shoppers took shelter from the COVID-19 pandemic and turned to the internet, doubling e-commerce projections in 2021 to $843.15 billion in online sales, according to eMarketer. This unprecedented […]

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MediaGo Staff | 01/21/2021
B2B vs. B2C Advertising Best Practices

While we’ve previously explored the difference between performance and brand advertising, and the difference between various ad formats like native, display, and video, there’s still an important topic that we’ve yet to address: the different ways to approach B2B and B2C advertising. B2B refers to a “business to business” model, which means that a company […]

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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scoring

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 01/05/2021
How To: Boost Your Clicks With These Psychological Marketing Hacks

When you spend the majority of the day looking at metrics – CPC, CVR, bounce rate, etc. – it’s easy to forget that marketing and advertising aren’t purely a scientific endeavor, but are also an art. It’s possible to do everything “right”, from choosing the right ad placements to setting up the right audience targeting, […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 11/18/2020
How to Assess Campaign Performance for E-commerce Advertisers

We’ve previously covered how to choose an ad platform, how to set up a campaign and how to carry out basic campaign optimization by reviewing the results of different cohorts of ad creatives. Now, we’ll dive into the most consequential and challenging part of campaign management: assessing performance, with a specific focus on e-commerce advertisers. […]

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MediaGo Staff | 11/11/2020
Campaign Management Series: How to Test a Campaign for E-commerce Advertisers

Things are certainly looking good for e-commerce in 2020 and beyond. Regardless of your company’s size, if you sell things online, it’s well worth investing the time and energy to jumpstart your e-commerce operations. There are two key aspects to consider: your e-commerce ad campaign itself (including your creative and placement), and your company landing […]

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MediaGo Staff | 11/02/2020
How to Win at Your Christmas 2020 Native Ad Strategy

The countdown to Christmas started earlier than ever this year — with holiday-related searches on Pinterest spiking by 77% this past April compared to 2019. After a tumultuous 2020, consumers are looking ahead and daydreaming about the comfort of the holidays, even if festivities may look a little different this year.  This year’s holiday shopping season is […]

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MediaGo Staff | 10/28/2020
How to Make Digital Advertising Fit in Your Integrated Marketing Strategy

Whether you’re just getting started in digital advertising or have been in the game for years, at some point you’ve probably wondered how to amplify the results of your work. This is where integrated marketing comes into play. A good integrated marketing plan will create synergy across multiple teams in your company, building upon each […]

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