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MediaGo Staff | 01/18/2021
How To: Write Actionable Ad Copy that Drives Sales

There are countless factors that contribute to the success or failure of an advertisement: timing, graphics, ad spend, design, keywords, audience and more. Yet at the core of any successful ad is attention-grabbing and inspiring copy. To enhance your ad copy and drive action, try implementing the following best practices in your next campaign:  Help […]

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MediaGo Staff | 01/12/2021
How to Effectively Implement Lead Scoring

In order to sort, filter and rank qualified leads, many companies turn to lead scoring, a system used to differentiate between leads that are uninterested, lukewarm or ready-to-purchase. On a basic level, lead scoring assigns a negative or positive point value to certain actions that consumers take, which allows the marketing and sales teams to […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/21/2020
How to Use Chatbots to Boost Your Lead-Gen and Customer Support Efforts

When was the last time you thought about automation? It might’ve been when you were going through the self-checkout line at the grocery store, or asking the voice assistant on your phone what the weather is, or perhaps exchanging messages with a chatbot; however, in the latter case, you might have been unaware that automation […]

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MediaGo Staff | 12/14/2020
How to Write Killer Copy for Native Ads

There are a lot of moving parts to consider when planning a native ad campaign, including your publisher sites, audience targeting, budget, and creatives, to name just a few. With all these things to think about, it’s way too easy to overlook one of the most important aspects of your ad: the copy. Devoting a […]

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MediaGo Staff | 11/23/2020
How to Determine a Qualified Lead

For many businesses, lead generation is an essential part of the marketing funnel. But not all leads are the same; some are more worth pursuing than others. This begs the question: how do you know which leads to focus on, and which to deprioritize? To start with the basics, there are two levels of qualified […]

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MediaGo Staff | 11/16/2020
Introduction & Strategy: Demand Gen. vs. Lead Gen.

Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]

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MediaGo Staff | 10/01/2020
Strategy: How to Get Started With Mobile Native Ads

Advertisers should make sure not to dismiss native ads offhandedly. There’s a reason that native ad spend is projected to grow from $35.24 billion in 2018 to $52.75 billion by the end of 2020: the format works. But like anything else in life, it only works if done right. You should never throw together a new […]

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MediaGo Staff | 09/28/2020
The Best Landing Page Formats for Lead-Gen Campaigns

If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]

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MediaGo Staff | 09/14/2020
Where Should You Focus Your ad Spend, Mobile or Desktop?

With so many advertisers laser-focused on mobile inventory these days, we thought it would be prudent to review some of the pros and cons of both mobile ads and desktop ads.  Smartphones and tablets are obviously playing a bigger role in people’s lives. In fact, Pew Research notes that 81% of U.S. consumers now own a smartphone, […]

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