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MediaGo Staff | 05/05/2021
Mortgage Lead-Gen Campaigns: Content & Marketing Strategy

Mortgage is a popular vertical for native ad campaigns – and for good reason. Finding a lender is a complex decision with many factors and a significant learning curve. Native ads in the mortgage category often drive traffic to sales pages with a lot of explanatory content to help people familiarize themselves with the entire […]

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MediaGo Staff | 03/22/2021
Why Strong Content Is Important For Native Ads

While this blog has already covered native ads from a variety of different angles, we haven’t yet discussed the specifics of the user journey and what makes for a successful native campaign.  To begin, let’s briefly explore how native ads came to be. What pain points in the world of digital advertising led to the […]

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