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MediaGo Staff | 12/11/2020
Most Important Benchmarks for Direct Response Ad Campaigns

In our campaign management series, we’ve covered how e-commerce advertisers can test their campaigns, and tips for overseeing direct response (aka lead-gen) campaigns. Now, it’s time to jump into benchmarking and explore its importance to direct response advertisers in measuring campaign success. First, we want to remind you that there is no secret sauce to creating the perfect campaign. As […]

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MediaGo Staff | 12/10/2020
Getting Started with Direct Response Ad Campaigns

Direct response ad campaigns, which are also called “lead generation” campaigns, are a powerful part of your marketing/advertising toolkit. Although direct response advertising might at first glance seem like the exclusive domain of big companies with large marketing budgets, that’s not necessarily the case. Smaller businesses with limited budgets can also make direct response campaigns […]

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MediaGo Staff | 12/03/2020
Campaign Management Series: How to Test a Direct Response (Lead-Gen) Campaign

Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business.  Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]

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