Quality traffic and advanced targeting optimization for advertisers

MediaGo Staff | 03/30/2021
Important But Overlooked Landing Page Designs

In previous posts, we covered different types of landing pages ideal for lead-gen — squeeze pages and lead capture pages. Both play a crucial role in pulling potential consumers deeper into your marketing funnel, increasing your chances of conversions. Now, it’s time to dive deeper and explore additional landing page types, helping you to discover what […]

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MediaGo Staff | 12/23/2020
How to Improve the Post-Purchase Experience for Mobile Web

Guiding customers through the marketing funnel is no easy task, nor is it expense-free. That’s why it’s good practice to capitalize on your post-sales efforts by fostering customer loyalty, which can help drive repeat transactions in the future.   As we noted previously, retaining existing customers is 5x cheaper than acquiring new ones, since repeat customers enter in […]

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MediaGo Staff | 12/03/2020
Campaign Management Series: How to Test a Direct Response (Lead-Gen) Campaign

Next up in our campaign management series is overseeing lead-gen (aka “direct response”) campaigns. We previously discussed how e-commerce advertisers should test advertising campaigns; now we’ll dive into assessing campaigns focused on generating leads for your business.  Lead generation is a key part of the marketing funnel, serving as the entry point for your relationship with your customers. […]

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MediaGo Staff | 11/16/2020
Introduction & Strategy: Demand Gen. vs. Lead Gen.

Lead generation and demand generation are both common approaches in online sales, and while they share similar traits, they accomplish different things. As an advertiser, it’s crucial to understand both of these methods in terms of the results you hope to achieve from your campaigns. In the simplest terms, demand generation occurs at the top […]

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MediaGo Staff | 09/28/2020
The Best Landing Page Formats for Lead-Gen Campaigns

If you’ve arrived at this blog post, chances are you have a product you’re trying to promote. Maybe your company and product are new, and you’re just now planning your website’s look and feel. Or maybe you’re adding an existing product to your company’s website, and you’re deciding the best way to approach your landing […]

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MediaGo Staff | 09/21/2020
Master the Post-Purchase Journey: Make Your Sales Drive More Sales

Your e-commerce sales are finally starting to pick up — congratulations! But remember that this is just one milestone in your customer’s journey. The post-purchase experience is also an incredibly important phase that cannot be overlooked.  In today’s increasingly competitive market, consumers face countless spending options. If you’ve already put in the effort to move […]

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MediaGo Staff | 09/08/2020
How to Navigate the Marketing Funnel with Native Ads

Advertisers who are looking to add new channels to their mix should keep in mind that it generally requires multiple touchpoints to influence a consumer’s purchase decision. In other words, it’s essential to understand how to keep your audience engaged all the way from the top of the marketing funnel to the bottom. According to […]

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